A former Lyris engineer has launched an e-mail marketing software company that he claims addresses one of marketers' biggest fears over working with service providers -- it eliminates the need for marketers to transfer their data to their vendor's network.
Unspam Technologies, arguably the most despised company in e-mail marketing circles, has joined the Direct Marketing Association and apparently there is nothing the DMA can do about it.
The e-mail marketing industry is about to lose another one of its long-time, high-profile executives. Tricia Robinson, senior vice president of marketing at Premiere Global Services, has resigned, and she swears it was voluntary.
Keith McCracken, president of Vismail America, claimed in an e-mail to us that he has the solution to broken and blocked HTML images.
The Securities and Exchange Commission has had a full-text search function on its Web site allowing visitors to find out if, say, a public company has filed a document with
In a jaw-dropping embarrassment, the state of Utah has mistakenly divulged e-mail addresses of kids on its so-called child-protection do-not-e-mail list -- a registry proponents claim is foolproof.
When writing e-mail copy, Herschell Gordon Lewis says don't make your prospect wait for the offer. Move the invitation to "click here" up high in the letter, rather than waiting for the end.
Business-to-consumer and business-to-business e-mail campaigns require vastly different creative tactics in order to drive the highest response, according to a study released yesterday by e-mail service provider Silverpop.
WE'VE ALL GOTTEN them. Some of us, to our vexation and bewilderment, have produced them: e-mail marketing newsletters that fail to keep recipients opening
RETAILERS THAT STILL USE all-HTML e-mail and there apparently are a lot of them are in for a horrendous online holiday shopping season, according to Epsilon
