With marketers increasingly recognizing the power of e-mail marketing, spending on the channel is expected to show double-digit growth for the foreseeable future. However, industry experts differ on how the increased budgets should be spent.
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We’re having difficulty figuring out who is more stupid, the professor who had to do research to figure out that people dislike spam e-mail more than direct mail, or the trade rags that picked the story up.
Six international anti-spam agencies last week announced a joint initiative to share tactics and legal information in the fight against spam.
The Federal Trade Commission has levied a $50,717 civil penalty on Yesmail Inc. as part of settlement involving a Can Spam e-mail list regulatory complaint.
InfoUSA has completed the acquisition of Digital Connexxions, an Oakville, Ontario e-mail marketing firm.
Like junkies and other chronic abusers, even some legitimate businesses can’t seem to stop themselves from abusing their permission-based lists with too frequent, often irrelevant mailings.
Business-to-business and business-to-consumer e-mail campaigns require vastly different creative tactics to drive the highest response, according to a report by e-mail service provider Silverpop.
THOUGH THE MONEY MARKETERS spend on it is a pittance compared with other channels, e-mail delivers the highest return on investment by a wide margin,
Are Utah's government officials evil or just stupid? That question comes to mind every time the state's so-called child-protection do-not e-mail registry
