Channel | Email

In a decision that may provide legal ammunition for marketers defending themselves against e-mail-related lawsuits, a federal appeals court has upheld a district court ruling against an anti-spam activist.

In the latest twist on e-mail filtering, anti-spammers are increasingly compiling lists of the URLs that appear in messages that hit spam traps and blacklisting the Web addresses.

While e-mail marketers have begun this holiday season by predictably sending more messages, individual campaigns are going out significantly smaller, according Elaine O’Gorman, vice president of strategy for e-mail service provider Silverpop.

There is little we trade reporters dislike more than when a company puts out a press release and there’s no one there to take the call if we respond.

The Associated Press ran a piece yesterday

A two-man start-up company in California claims to help consumers keep spam out of their inboxes while allowing e-mail marketers to prospect its list

Walter Rines, the former partner of self-proclaimed spam king Sanford Wallace, has settled charges that he and his company, Odysseus Marketing, secretly downloaded spyware on consumers

IMN has seen success in the automotive space with an e-newsletter strategy focusing on lifestyle driven content, dropping in e-mail boxes typically only once a month.

E-mail marketing software provider L-Soft took the wraps off its newest version of list-management software yesterday. Dubbed Listserv 15.0, the software now has a more modern, easier-to-use Web interface, according to the company

A report released by researcher Chatham House yesterday in the UK estimates Nigerian 419 advanced fee fraud costs the country’s economy $284 million a year, with the average losses per greedy dupe, er victim clocking in at $58,700.