E-zines Are E-Z
(Promo) Yule Flip Peppermint Chip. What's that? It's the new Blizzard flavor from Dairy Queen. Granted, some of us missed it. But a million Dairy Queen fans were tipped off this month about the beverage.
(Promo) Yule Flip Peppermint Chip. What's that? It's the new Blizzard flavor from Dairy Queen. Granted, some of us missed it. But a million Dairy Queen fans were tipped off this month about the beverage.
When it comes to e-mail marketing, there are a few clear areas where many marketers have room for improvement. As you develop your 2007 strategy, now is the time to commit to a few important e-mail marketing principles.
IMN is pilot testing a new e-newsletter option that would allow retailers to offer customers a calendar of events related to their marketing niche.
Bass Pro Shops has boosted its conversion-to-sale rates dramatically by including customer product reviews in its outbound e-mail, and by sending messages based on Web site visitors
Less than half of marketers personalize any aspect of their e-mail campaigns and of those, nearly 40% limit personalization to the salutation, according to a study by Responsys.
Earthlink has unequivocally denied an online columnist’s report that the Internet service provider has been failing to deliver as many as nine out of 10 e-mails to its customers.
Some unknown cyber criminals have been hijacking people
Deliverability specialist Spencer Kollas has left messaging service provider Premiere Global Services to start offering deliverability consulting at e-mail technology provider StrongMail.
Microsoft has stopped a British man from selling lists of e-mail addresses, which it alleges were used for spamming, according to reports.
As online merchants ramp up their e-mail efforts, many risk being unable to handle the resulting spikes in Web traffic—all because they’re too cheap to spend a little more money on the necessary equipment, according to one expert.