Channel | Email

You got loads of email subscribers opening your messages. Good for you. But do they really like what they’re receiving? Are you sure?

Marketing manager Heather Green lays out its initiative to personalize customer experiences at VeryBestBaking.com. The results are sweet.

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017—up this week: millennials.

Causation and correlation may sound alike but are very different. The distinction is critical to effective marketing, as confusing these ideas can lead to costly mistakes

Implementing marketing automation has helped GM Nameplate’s sales reps get a better handle on B2B customer communications and engagement.

The need to provide a reliable identifier for mobile users has led to a revolution in tracking users across all devices. Here's why the depreciation of the cookie might continue.

Looking for some light reading this holiday season? Get a glass of egg nog and check out our 10 most popular B2B stories of 2016.

'Tis the season. In-boxes and social feeds are jammed with holiday marketing campaigns. Learn how to leverage social to create individual connections.

A strong email marketing strategy has a lot of moving parts. When do you send? How often do you send? What is a good call to action? Here’s seven tips.

To capitalize on the shopping-mania about to descend, make sure your email marketing campaigns are designed so that potential customers can’t resist opening them.