Channel | Email

Interactive B2B email marketing is much more than cat videos and dancing elf GIFs. Here's seven ideas to make your B2B email strategy more engaging.

There is a lot of misinformation that creates unrealistic expectations around content marketing and prevents many businesses from succeeding. Don’t let these five myths slow you down.

A great headline and a striking font contribute quite a lot to the effectiveness of marketing creative. But there are other, more subtle design elements that can be just as impactful—including these six essential ones.

By focusing on improving the way people interact with your website, you’ll be able to deliver a better user experience, increase website traffic and grow your business.

Celebrity Cruises dug deep to develop emails truly unique to each loyalty member. As a result, it sailed off into a very impressive return on its investment.

Here's a quick down and dirty plan for marketing to Millennials on social media, websites, email and with paid ads.

All treats, no tricks: Here's Chief Marketer's 10 most popular B2B and martech articles for October.

Are your email messages really connecting? At the MarketingProfs B2B Forum, Michael Barber shared tips for engaging readers.

Standardized customer data can lead to gains for numerous departments in an organization. Frank Guastafeste discusses how John Wiley & Sons made that happen.

Chief Marketer recently chatted with Ben Wang about the challenges the Arizona Coyotes NHL team faces in automating email communications.