It was about a year ago when the opening games of the World Cup kicked off in Johannesburg, South Africa, and seven-time “Official Beer,” Budweiser, debuted a global marketing campaign of unprecedented scale called “Bud United: Bud House." The promotion drew 4,000 applications from people who hoped to live, eat and sleep the World Cup…
Faced with tighter schedules, more information than ever to manage and greater expectations from upper management, many marketers are turning to automated data-marketing systems.
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: As the U.S. gets more ethnically diverse, what are some tips to help marketers target various demographic segments?
A Roman Catholic religious order received a 3% response rate and raised about $100,000 from its first e-mail and web campaign to benefit victims of the tsunami in Japan.
A story that involves a stay in a hospice—a facility geared toward palliative, or end-of-life care—will rarely have a happy ending. So when Capital Hospice turned to a storytelling-reliant creative approach as part of a $15 million capital campaign, one could understand a few raised eyebrows. Those eyebrows have been lowered, thanks to a sensitive…
Despite tighter marketing rules, direct mail use is on the upswing in the credit card sector.
Real estate auctioneer Myers Jackson is moving his prospecting efforts away from direct response space newspaper ads and into online media.
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: With do-not-track-type bills gaining steam in Congress, what can marketers do to minimize their impact?
Considering using insert media? Here's some tips you should keep in mind.
Time Warner Cable has launched a massive direct response television and print campaign promoting various services to Hispanic people.
