Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: How could the list industry further improve operating efficiencies?
The Chandler Unified School District in Arizona is using a mix of social media and traditional direct mail to attract young parents to the public education system.
The Chandler Unified School District in Arizona is using a mix of social media and traditional direct mail to attract young parents to the public education system.
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: With the housing market still in trouble, what are the prospects for mortgage/real estate lists?
Fashion apparently knows no economic slowdown. Jos. A. Bank Clothiers has been in expansion mode since 2000, when it maintained 100 stores. At last count, it had passed the 500-store mark, with plans calling for further growth. The company isn’t pulling back on its direct marketing plans, either. According to John Lewis, director of database…
Recent government reports provide a great deal of insight into the mobility of Americans. People move for many reasons, including a new job, a change in marital status or family size, or a change in economic status.
The data analytics engine Watson may have beat Jeopardy champions Ken Jennings and Brad Rutter in February, but the real winner was IBM.
There’s a world of difference between using a mobile device to beam messages at a target, and using it to initiate dialog. When Volkswagen chose to engage car enthusiasts, rather than simply expose them to its messages, interest in a new model rose dramatically...
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: Who do you think should control marketing databases, marketing or IT? Why?
A Pensacola, FL marketer of table covers is looking to expand its reach further into direct response television and catalogs after some initial success with social media.
