Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: What effect is the continuing popularity of daily deal sites likely to have on e-mail list prices?
A California-based alternative medicine doctor has used a combination of direct mail, local space advertising and live events to recruit doctors to open franchises around the country.
Gone are the days when a call center merely existed to take orders and maybe upsell a caller on additional products or services. Today's call center is integrated with online customer service and social media channels to develop and nurture customer relationships.
Just as marketers are always looking to new vehicles for expanded communication delivery, so too do we need to start looking at new ways of expanding the almost limitless possibilities of our data and appending procedures. Here's a primer on three ways you can add value to your list with appended data.
Savvy direct marketers know a successful direct mail strategy isn't focused solely on reducing postage costs—you must also improve deliverability and increase response. Here's some ideas on how to maximize the value of your postal spend.
A new direct mail prospecting package from Amnesty International offers a simple finding for marketers: Paper still works.
Postmaster General Patrick Donahoe cranked up the rhetoric about the survivability of the U.S. Postal Service when he said mail delivery may eventually have to cut down to three days a week. Earlier this month, Donahoe reportedly warned that mail ...
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: With the steady growth of electronic media, are magazine subscriber files still important to mailers?
Growth in the overall number of available consumer e-mail lists is largely responsible for a 49% drop in prices over the past five years, says Ray Tesi, senior vice president of Worldata.
More than half of all catalog orders are now being placed online. Not surprisingly, this has led to many marketers eliminating order forms from their print catalogs. But such a move shouldn't be based solely on saving money or on the percentage of mail orders received. There are other factors to consider.
