Many marketers wrestle with how to best grow their email subscriber lists. There are plenty of options, but they all have different pros and cons—and sometimes even legal consequences. From worst to better, here’s a quick rundown on some of these tactics and the pluses and pitfalls of each.
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What list niches are likely to be hot in 2012?
It is no surprise both list brokers and marketers are gearing up for the 2012 Election. Donor and voter lists are being evaluated as marketers prepare to get the word out for political parties and hopeful candidates. Will text messaging be part of the mix?
Prices for many categories of lists continue to drop from last year's levels as a result of the overall economy and other factors, according to Worldata's just-released Fall 2011 List Price Index.
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How concerned are your clients about the prospect of reduced mail delivery?
Medical alarm provider Medipendant is launching an integrated direct marketing campaign next month centering on cable DRTV spots.
Segmenting your house file by RFM (recency, frequency and monetary value) may not be enough segmentation in today’s multichannel environment. Often, the goal is to mail fewer catalogs while growing the online business. I have always believed that one-time buyers hold the key to mailing “smarter” and accomplishing this goal. Here are some of the…
Anyone looking to design a direct mail prospecting package for Cosmopolitan magazine should know that sweepstakes don't boost responses, tote bag premiums don't justify their cost and above all, sex doesn't sell. At least, not on the outer envelope. (Inside the package is another story.) That last point may be surprising, but the magazine conducted…
Imagine receiving a survey on marketing practices. Now imagine receiving a marketing practices survey consisting of 25 multi-part questions spanning several different organization areas. Now consider that at least one of the questions has five ...
With all the dire warnings that the U.S. Postal Service will become insolvent unless Congress comes to the rescue, predictable and unhelpful clarion calls for privatization have begun to resurface. One such call reportedly came from Steve Forbes, ...
