Channel | Direct Marketing | Print

Chief Marketer and NextMark offer a selection of files new to market, including Crimson Direct College Students and Dartnell Management Masterfile.

A South Florida dental practice vastly improved its capture of new patients and return on investment thanks to a postcard marketing campaign started last year

More than a few owners of marketing service companies are wondering if now is a good time to either sell their company or raise capital

There are many ways businesses can use inserts to add balance and reach to their online marketing programs

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

Chief Marketer and NextMark offer a selection of files new to market, including GunHunter Magazine and Renewable Energy World.

Data analysis conducted by Oberweis Dairy revealed the secret to retaining new home-delivery customers: Give no more or less upfront in a new prospecting promotion than had been previously offered, but package it differently

The USPS is a massive enterprise. They will probably lose $9 billion in 2011, and that rate of loss cannot be sustained. Something must be done.

The latest assault on the U.S. Postal Service comes from some libraries, if you can believe it

When you look closer at the language and provisions of SOPA, you see that it could fundamentally change some of the common things you do as a marketer or merchant