Marketing isn’t taught by the mathematics departments within colleges and universities, but some day maybe it will be. Each day, marketers are more dependent on the numbers. Metrics and measurements talk to marketers, revealing secret insights into campaigns. For example, data analysis shows how channel optimization makes money.
Are you part of the one percent that waits until February 14 to begin shopping for Valentine's Day? You're not alone.
New lists featured this week include ReachBase Meeting Planners Masterfile and TheStreet.com Postal Membership File.
It seems like everything old is new again at United Parcel Service .
Facebook's impending initial public offering may cause additional scrutiny on all marketers' data-gathering and data-mining practices. Dennis Dayman, Eloqua's chief privacy and security officer outlines some concerns for direct marketers.
