As the overall economy is apparently on an upswing credit card direct mail offers are also coming back after several years of decline. For some insight into this, Chief Marketer spoke with Andrew Davison, senior vice president, Mintel Comperemedia, which tracks credit card direct mail. CM: How many credit card direct mail offers were sent…
Some larger catalog mailers have applauded the U.S. Postal Service's recent proposals to lay off as many as 35,000 employees and shutter more than 220 facilities around the country.
To save the USPS, one lawmaker proposed getting rid of nonprofit postage discounts
Lists featured this week include Engineers by Specialty, Harris Publications and Granta Magazine.
New media marketers may be missing sales opportunities by ignoring old media tactics, says King Fish Media CMO Gordon Plutsky.
Cloud computing isn't just another marketing buzzword. Marketers need to explore how it can affect how they do business. Here are 11 ways cloud computing can improve marketing: Read more: https://chiefmarketer.com/disciplines/directmarketing/eleven-cloud-computing-marketer-0224bnv3/#ixzz1nhbDRdgJ
Can you define an "existing business relationship", and do you know what customers you have one with? Do you know if you can phone prospects just because they entered your contest? You need to be sure, because the FTC is taking an interest..
Whether your brand sells to consumers or to other businesses, chances are you're looking for leads in lots of new places.
All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012
For golfers, the end of the game may be the perfect hour for a cocktail. For Backjoy Orthotics, it's the perfect time for promotion
