Channel | Direct Marketing | Print

Direct Marketing Association Annual Conference & Exhibition

Is United Parcel Service’s proposed $6.8 billion acquisition of TNT Express just another corporate mega-merger? Could it create such a large and well-heeled behemoth that could endanger postal corporations abroad, or maybe even the U.S. Postal Service eventually?

Files featured this week include Future Graphics Consecutive Form Printing and Design Group, State Nursery Tree Buyers, HomeCare Magazine and American Free Press Book Buyers & Inquirers.

Chief Marketer recently spoke with Bill McCabe, the newly named president/CEO of direct response television agency A. Eicoff and Co. (a unit of Ogilvy & Mather), to get his take on the rapidly evolving world of DRTV and how it fits in with other forms of electronic media.

Can magazines hold onto their identities as they feverishly try to adapt to the surge of the likes of iPhones, iPads, smartphones and tablets? And can they keep marketing themselves through the seemingly old-fashioned direct mail? That was part of the message that came out of the Direct Marketing Association’s Circulation Day conference at the…

PDF Download: Download the research from the 2012 Business-to-Business Lead Gen Survey, Sponsored by Merit Direct & Penton Media

Chief Marketer recently spoke with Kevin Culbert, senior analyst at marketing research firm Ibisworld Inc. to get his take on the changing role of direct mail in the fact of rising postal costs and an ever evolving communications landscape. CM:Overall, how did direct mail fare during the economic downturn?

Here's 5 underutilized paid search opportunities B2B marketers should take advantage of to boost their online ROI.

Chief Marketer recently talked with consultant Mac McIntosh about trends in B2B direct marketing.

Some uncertainty looms about how the Presidential election will affect direct marketers' mailing patterns and spending.