Channel | Direct Marketing | Print

Direct-to consumer ads have run in magazines and on television for many years. But how is the market evolving?

Savvy investors need to be on the lookout for new opportunities and optimization strategies to maximize growth potential, so an integrated multichannel marketing mix may be worth the investment.

Bryan Pearson, president and CEO of LoyaltyOne and author of The Loyalty Leap, discusses the three Vs of loyalty -- value, visibility and voice.

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Chadwick's Credit Card Billing Statements, Crate and Barrel Charitable Donors, and Great American Bear Hunters.

GOP presidential candidate Newt Gingrich continues to run an unorthodox campaign. In his latest move, he's made his donor files available -- while the campaign is still ongoing.

Christian humanitarian organization World Vision is stepping up its direct mail donor and acquisition efforts in the United States.

The Direct Marketing Association has spiked two conferences within the past year. Could either have been saved?

A consistent brand presence across channels

The shrinking sales cycle has put a lot more pressure on B2B companies to engage with prospects swiftly and effectively. The challenge is that resources are limited

This year's election may be divisive and bitter, but one wouldn't know it based on the amount of online political advertising. Television and mail have remained the dominant channels for political advertising -- to the detriment of candidates, according to Katz 360's Andy Slater.