Channel | Direct Marketing | Print

Lead scoring proves valuable in the business-to-business (B2B) marketing space, where salespeople's time is money.

Now may very well may be the time for marketers to take a look at this ethnic market

It is imperative to identify the B2B lead generation tactics that best connects with the best prospects early, helps optimize lead quality, and closes more deals.

Inserts drawing attention to one product that is a seasonal or perennial strong-seller can create interest in your brand and drive prospects to your website to make a purchase or request a catalog.

Online retailers like Honest.com are launching subscriptions and product discovery clubs as a way to boost engagement. Here's six ways to help you deliver high-value to customers.

Ecommerce shopping cart abandonment rates have jumped by nearly 20 percentage points -- from the low-to-mid 50s to the low 70s -- during the last two years. While a closer look reveals the facts probably aren't as bad as the numbers indicate, they do represent a call for marketers to take a closer look at…

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Coupons Plus Discount Shoppers, fire chiefs from FireRescue magazine and Lombardi's Health Product Buyers.

Redesigned postcard mailings helped a suburban Philadelphia real estate broker increase its direct mail response rates by 46%, after increasing his direct mail spend by 36% over the last two years.

Mailers were cautiously pleased that the Senate passed its postal reform bill but see work ahead.

Cutting direct mail completely out of marketing plans isn't the most effective way to go.