Channel | Direct Marketing | Print

Linda A. Woolley, the acting president and CEO of the Direct Marketing Association, discusses the challenges and opportunities the organization faces.

Businesses that don’t incorporate service data into their customer records are losing money. Customers are willing to share their meaningful feedback that will improve products, resolve disputes, uncover errors and augment revenue.

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data card publicly available online

The Direct Marketing Association's (DMA) CEO Larry Kimmel is stepping down from his position. Linda A. Woolley, the organization's executive vice president of Washington operations, will serve as acting CEO.

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include The Wildlife Society, New Technology Early Adopters and Committee for Justice.

At least one mailer group welcomed the U.S. Postal Service’s plan to reduce hours and services at rural post offices around the country.

Modern marketing databases are asked to do much more than they have in years past. Decision Software's Jeff Fowler offers insight into designing and structuring platforms for maximum benefit.

When not used as merely a gimmick, QR codes can help B2B and B2C marketers increase the reach and ROI of integrated marketing campaigns.

Avery Dennison's business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently.

A trade association for hunting enthusiasts and gun manufacturers is helping states use direct and social media to promote hunting license renewals.