Channel | Direct Marketing | Print

Donors who give both offline and online are the most valuable to nonprofits, according to a new study from Convio.

The test-and-learn loop is an underused tool in a marketer's arsenal. Pity, because it can be the difference between just struggling along and succeeding.

Marketing lists from Captus, Farm Animal Rights Movement, Hooked on Phonics, Independent Living E-Letter and Soap.com

Rep. Dennis Ross (R-FL), seems to misunderstand a lot about postal reform in on his plan to fix USPS financial woes

There's a throwaway line in Microsoft's Windows 8 preview announcement that could completely overhaul online data collection.

Better compiling methods, too many email files and a stagnant economy are reasons why list prices are down

Spending on, and revenue from, direct marketing channels is up -- but not all channels are equal, according to a new study from the Direct Marketing Association and Winterberry Group.

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data card publicly available online

A new marketing research initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University seeks to give marketers useful insight into database and digital-based behavior.

The catalog is still very much alive