Channel | Direct Marketing | Print

Direct Mail holds its own as a response generator

This week, Emails We Love takes a skip across the pond, to see what several fashionable U.K. retailers with U.S. presences are offering in their email range.

Shriners Hospitals for Children has launched a nearly $20 million direct response campaign to raise awareness and promote its medical services.

U.S. consumers spent $194.3 billion online in 2011, yet Forrester Research notes that for every $80 companies spent driving traffic to their sites, they spent only $1 trying to convert those visitors into customers. Given how much revenue is up for grabs, and how little companies are spending to stake their claim to it, there…

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Bark magazine, Hartford York catalog buyers and Tristar Products buyers.

The rules for landing pages are different in the business-to-business (B2B) arena than they are for consumer marketers. Adam Blitzer, co-founder and COO of Pardot, discusses how what marketers should be aware of, and how they can make the most of these differences.

Playwright Eve Ensler's Vagina Monologues includes a bit of advice for being a better lover that could easily carry over to those responsible for collecting data for marketing purposes. SLOW DOWN. How this makes one a better lover is pretty obvious. So let's focus on the data part.

Relevant storytelling can bridge the gap between prospecting and lead nurturing. King Fish Media's Gordon Plutsky makes the case for data-based content that brings prospects from the inquiry stage to the sales stage.

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Maxim magazine, Nugenics Natural Supplement Online Buyers and American School Boar Journal.

Fraudulent telemarketing is alive and well