As the health-conscious consumer trend continues to grow, fashion followers continue to invest their time and money not only in how they feel, but also in how they look. These are not necessarily short-lived fad followers, but dedicated “fashion victims.” According to Wikipedia, with credit given to Oscar de la Renta, “a fashion victim is…
Buyers of high-tech offerings within organizations are a highly sought market, and a new study from Bernice Grossman and Ruth Stevens offers insight into the various sources of prospecting data available on them. “An [information technology] buyer is a big buyer,” says Grossman, president of marketing database consultancy DMRS Group. “They buy a lot, and…
Mailers like the U.S. Postal Service's Holiday promotional discount program for pieces using QR codes but aren't too thrilled with the idea of using priority mail.
Small, highly specialized business-to-business marketers often lack the resources to follow up every casual inquiry. First Databank (FDB), which sells drug data to medical information system providers, health plan operators, pharmacy benefit managers and other organizations, has been using an outside telemarketing firm to pre-qualify its leads. The sales cycle is slow—it took more than…
The responsibility for securing data has existed for a long time within organizations’ legal, privacy and information technology units. A new certificate program from the Direct Marketing Association seeks to give marketers a solid grounding in responsible data practices.
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data card publicly available online Arhaus Jewelry Buyers This…
Why postal reform may not benefit catalogers
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data card publicly available online
Despite all the hype about its impending death, direct mail still pulls, even if the medium is not quite as big as it once was.
DirectMale.com, a newly launched deal site, offers marketers an opportunity to reach an affluent, engaged population. But marketers need to know there are specific ways to speak with -- and not speak with -- this audience.
