Channel | Direct Marketing | Print

Urban Decay's clever copy entices email recipients to "click them....maybe" and find out about a new sale.

Nineteen years ago, The New Yorker published the classic "On the Internet, nobody knows you're a dog" cartoon. That thought holds a bit of wisdom for small businesses with much larger

The U.S. Postal Service defaults on a multibillion dollar financial obligation and draws yawns from the mailing industry.

That marketing departments and sales staffs have their differences shouldn't come as a surprise. But when salespeople are actively rejecting the collateral marketing departments offer, it should not only come as a surprise, but a warning sign.

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Spirit of health, Sew Beautiful and Feed Our Vets.

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data card publicly available online

What does it take to get an American to open email marketing messages? A bit more effort on marketers' parts than in other regions, according to a new study from Silverpop.

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Accredited Patriots, AmeriCares, Heritage Iron magazine.

The U.S. Postal Service is to offer mailers discounts for using mobile-enhanced QR codes on mailing pieces sent out in the run-up to Thanksgiving.

The increasing number of marketing channels, combined with prospects' enhanced ability to research their purchases, has created a significant budgeting problem.