Channel | Direct Marketing | Print

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include CoolSavings members, Petcare Rx.com and Sheed & Ward.

Your website is up and running in two languages, and you're seeing increased web traffic and inbound sales leads. The translated site is paying off. In fact, your salespeople are clamoring for more languages before the end of the year. However, your boss is complaining about the cost of translation and maintenance. And everyone is…

The role of the chief marketing officer is becoming more critical as marketers move to data-focused efforts. Bryan Pearson, president and CEO of LoyaltyOne, offers five data-fueled ways CMOs can influence organizational change.

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include the Association of the Miraculous medal Donors, Marquis Who

Union campaign pushes members of Congress to bring telemarketing jobs back home.

Is your email marketing program ready for the holidays? Here's 12 tips to help your team prepare for the season, optimize cross-channel engagement, and increase sales and ROI.

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Baltimore Magazine, Chief River Nursery mailing list and Convenience Store News daily newsletter mailing list.

Online videos highlighting the custom color possibilities of its products has helped thermoplastic manufacturer Kydex expand their core audience to designers.

To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map

Subject lines are one of the most overlooked aspects in email marketing. But the reality is that the subject line is one of the top reasons spam filters block email messages.