Channel | Direct Marketing | Print

E.U. Printer Drops DM to Improve Bottom Line

|  by Chief Marketer Staff

One of the largest printing services companies in the European Union, Schott Gruppe AG, based in Freudenstadt, Germany reported on Jan. 11 that the disposal of its direct marketing division significantly improved its bottom line.

Usana Health Sciences Says It Is Clear in SEC Probe

|  by Chief Marketer Staff

Usana Health Sciences Inc. said on Friday that it has received a letter from the Salt Lake City regional offices of the Securities and Exchange Commission, which announced that a formal inquiry of the company's marketing activities has been completed, with a recommendation that no enforcement action be taken.

You Want a Latte With That? McD’s Brews Up Coffee Strategy

|  by Chief Marketer Staff

McDonald's is ready to make its second supersized plunge into the coffee market. But will its latest attempt as a barista make it Sanka or swim? Click here to see why Brand Keys founder Robert Passikoff says Mickey D's customer base is loyal enough to choose it over rivals like Starbucks and Dunkin' Donuts.

The Color of Conservation: Tips for Going Green Online

|  by Chief Marketer Staff

It's not that easy being a green Web site. Marketers need to determine the right approach to creating effective Web-based communication that will capture the spirit of environmental conservation becomes crucial to the success of Web site initiatives. Click here for 10 tips from SiiTE Interactive founder Alan Ruthazer.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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