Aside from play dates, soccer games and the diaper aisle at Target, do you know where to find moms? Try search engines, where—like everyone else—moms are going to find information. Click here to find out how the typical mom is using search engines, and how you can reach her with your message.
The Toronto Stock Exchange may delist Quebecor World Inc. due to a lack of compliance with exchange requirements. The Toronto Exchange has given the company 30 days to come back into compliance.
A federal appeals court in Chicago earlier this month upheld a multimillion-dollar judgment against the marketer of the so-called Q-Ray Ionized Bracelet, saying its pain-relief claims are fraudulent.
Although many retail businesses have mastered multichannel direct marketing, quite a few are still apprentices when it comes to cross-channel integration, according to "Channel Integration and Benchmarks in the Retail Industry," a new report from the Direct Marketing Association.
Today we meet Greg Branstetter, president of Hippo Direct, a small Solon, OH-based list brokerage firm that evolved from a bookseller catalog that he launched in 1992.
The U.S. Postal Service's legal status puts it at a competitive disadvantage to private carriers and Congress may want to consider relaxing the USPS's monopoly on mailboxes and on mail delivery.
For the first time in a year, the four indicators used in the Bernhart Associates employment survey have dropped from the previous quarter's levels.
The 758 mergers and acquisitions within the marketing sector were valued at $60.3 billion -- record levels for both quantity and total worth of all transactions, according to Petsky Prunier LLC.
Outdoor outfitter Moosejaw split its Winter 2008 catalog
