Mail Stream: A Report on Incoming Direct Mail
AeroGrow is promoting its new offering, the AeroGarden (The world
AeroGrow is promoting its new offering, the AeroGarden (The world
Quebecor World Inc. has been granted protection from its creditors under the Companies' Creditors Arrangement Act. Several of Quebecor World's U.S. subsidiaries are covered by the filing, which was heard and ruled on by the Quebec Superior Court.
Direct mail spending, including preparation, production and postage) reached $58.4 billion in 2007, and may pass $72 billion by 2011, according to a new study from the Winterberry Group.
Jeffrey Pfeifel will leave J.Crew Group Inc.'s effective Feb. 1. The company did not give any reason for why Pfeifel, who currently serves as president, is departing the company.
Though Ron Paul's campaign has certainly demonstrated online fundraising prowess, good old-fashioned direct mail has played a highly unusual role in it, as well -- at times both bad and good for the Republican presidential candidate.
Urban Outfitters Inc., an apparel direct marketer, has signed an agreement to acquire J. Franklin Styer Nurseries Inc.
The U.S. Postal Service Board of Governors has approved enlarging the box used for sending priority mail.
Blurb: Is your brand super for Super Sunday? Click here for results from Brand Keys' sixth annual Super Bowl Engagement Survey, which shows that when it comes to advertising ROI, upsets are not limited to the playing field.
From "cocooning" to "cashing out" to "down-aging," noted marketer and author Faith Popcorn's predictions about our changing society have been spot on. So what does the founder of marketing consultancy firm BrainReserve think about women and their brand-sense? Click here and find out.
The power of predictive modeling can turn data into insight—and build customer lift and retention. Click here for Colleen Ryan's tips on how to get started.