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Quebecor Receives Court Bankruptcy Protection

|  by Chief Marketer Staff

Quebecor World Inc. has been granted protection from its creditors under the Companies' Creditors Arrangement Act. Several of Quebecor World's U.S. subsidiaries are covered by the filing, which was heard and ruled on by the Quebec Superior Court.

Just How Super is the Super Bowl?

|  by Chief Marketer Staff

Blurb: Is your brand super for Super Sunday? Click here for results from Brand Keys' sixth annual Super Bowl Engagement Survey, which shows that when it comes to advertising ROI, upsets are not limited to the playing field.

Women Don’t Just Buy Brands, They Join Them

|  by Chief Marketer Staff

From "cocooning" to "cashing out" to "down-aging," noted marketer and author Faith Popcorn's predictions about our changing society have been spot on. So what does the founder of marketing consultancy firm BrainReserve think about women and their brand-sense? Click here and find out.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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