Channel | Direct Marketing | Print

Marketers are rushing to China in hopes of reaching a rapidly growing population of consumers with disposable income. Click here to see why the rush to establish ties in China may be premature.

Social media exploded in 2007, but where is it heading in 2008? Click here for 10 major social media developments the folks at Avenue A | Razorfish expect to see this year.

Are you smarter than a tongue-wagging rock icon? Kodak sure thinks it is. Click here and see why Erik Hauser thinks Kodak made a mistake not listening to Gene Simmons' marketing advice on "The Apprentice."

Social media is doing wonders for businesses like consumer packaged goods. Can other areas like the pharmaceutical industry find the same success? Click here to find out what consumers attitudes are towards healthcare-related products in online media.

Deluxe Corp. posted net income of $40.2 million for the fourth quarter, a decline from net income of $47.5 million in the prior year.

Acxiom Corp. reported revenue of $350.3 million during third-quarter 2007, down slightly from the $352.8 million it realized a year earlier.

An operation marketing Visa- and MasterCard-branded prepaid debit cards to sub-prime consumers will pay more than $2.2 million to settle Federal Trade Commission charges that it allegedly made unauthorized debits from individuals' bank accounts and engaged in deceptive marketing practices.

Royal Mail haas begun putting together a panel of industry suppliers to help improve the effectiveness of direct mail campaigns.

Today we meet Bernice Willis of Matt Brown and Associates. She became president of the Dayton, OH firm during the summer of 2003, before her father -- the company's founder -- died in 2004.

The Direct Marketing Association has blasted New York Governor Eliot Spitzer's proposals to start collecting state sales taxes from out-of-state marketers whose connection with the state is no more than a link on their Web sites.