Channel | Direct Marketing | Print

If there's one concept traditional direct marketers have had trouble grasping, it's e-mail reputation and how it affects deliverability. The reason? It

In case you missed it, something very interesting happened in December at Barack Obama's rally in Columbia, SC. A viral marketing event broke out. The

National mail delivery monopolies in the European Union will be dismantled by 2011, with postal companies free to operate to any of the EU's 27 countries, according to wire service reports.

This week, Meet the Broker features Allison Doyle-Eichler, an e-mail list and Internet media broker in the financial services market.

Mail volume was down 3%, or 1.7 billion pieces, for the first quarter of fiscal 2008, according to preliminary data from the U.S. Postal Service.

The U.S. Postal Service Board of Governors has named Alan C. Kessler chairman and Carolyn Lewis Gallagher vice chairman.

Yahoo's fourth-quarter net income fell from $269 million a year ago to $206 million during the quarter just ended, while its revenue rose from $1.7 billion to $1.83 billion during the same period.

The Federal Trade Commission has issued a proposed consent decree with Voice-Mail Broadcasting Corp. and its owner, Jesse Crowe. The FTC charged that Voice-Mail violated the Telemarketing Sales Rule (TSR) by making more than 46 million automated calls that featured prerecorded messages.

Dave Linhardt sure is spending a lot of time with lawyers these days. The CEO of e-mail marketing firm e360 Insight who has sued Spamhaus, is suing Comcast, and who is being sued by a lawyer in Ohio and an anti-spammer in California, has now filed suit against some anti-spammers on discussion group Nanae