Channel | Direct Marketing | Print

We're in the middle of an epidemic. The force-communication goose that's supposed to lay golden eggs e-mail is laying so many brass eggs that when we

There are some things that should never be purchased from clearance sales. Shark repellent, for one. Heart medication, perhaps. Mail-order brides. Dinner

If your favorite television show got canceled, what would you do? See what else was on? Write a letter of protest? Fans of CBS' went nuts. Or rather,

National Smokers Survey Responders A list of 2.7 million smokers who participated in a national online survey of smoking habits and preferences. More

In the past, most direct marketers followed the axiom Keep it simple, stupid. These days progressive DMers offer consumers a breathtaking array of options

Here's a stumper you may not be able to answer: Which DM trade publication published the following story? The baby was born on a Tuesday and officially

The combination of unlimited choice and the ability to find anything and everything quickly has shifted the power from direct marketers to their customers.

Look around at your top account execs, creatives, copywriters and Web designers. Think you'll still have all that expertise in 10 years? Maybe not. In

To start with: Mea culpa, sorta. In several recent makeovers, I dissected and redid an ad which I later discovered was one of a series of ads. The presumed

Most businesses don't know how much they spend on printing because these costs often are bundled with other expenses or buried in departmental budgets.