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On a recent afternoon at the cinema, we were thrilled to see a shout out to Direct's own Herschell Gordon Lewis in the new movie In the comedy about a

Sure, online social networking is all the rage. But remember good old-fashioned in-person events, where human beings interacted face to face instead of

Maybe you're an avid fan of Charlie Rose. Or perhaps Curious George holds more sway in your home. Either way, Eight/KAET wants to connect with you. The

I've come to the realization that I have no right to be impatient with my toddler sons' short attention spans mainly because I'm not sure if my own is

A&P Canada Inc. uses analytics for more than segmentation. It applies the same insights when distributing fliers. Like most supermarket chains, A&P had

PCH DEAL SETS DANGEROUS PRECEDENT I read Ray Schultz's January editorial about being a minutes before reading the article regarding Publishers Clearing

It isn't news to anyone that consumers in America are more concerned about data and privacy issues than ever before. The issue is not going to just disappear,

Marketers should bury their collective foot in the rear end of Barracuda Networks' communications department. The Internet security firm certainly deserves

WHAT Direct Marketing Fundraisers Association MEMBERSHIP About 300 nonprofits and vendors in New York, Boston and Washington. Board members include executives

In 1998 the dot-com boom was coming on fast, and it seemed the Web would provide marketers with unimaginable precision, power and reach. But 10 years