Channel | Direct Marketing | Print

Vaultus Mobile Technologies, a firm that specializes in extending customer service and other marketing applications to handheld devices, has secured a $6 million in financing.

KFC's already gone trans-fat free, but will the rumored broiled chicken be as finger lickin' good? Find out why Robert Passikoff, Ph.D. thinks KFC's fans will remain loyal.

So who is talking about your brand? The evangelists. Find out who they are, and where they are talking about you.

When it comes to loyalty marketing plans, are you looking at what your rivals are doing, or beyond? Find out what's working around the globe.

Two New York newspapers are feeding hungry Giants fans with post-Super Bowl contests. Sure, they're engaging hoards of people who may have never been to their Web sites before. But, what are they really accomplishing?

True direct marketing ads were in short supply during this year

PC Mall Inc. posted net income of $4.6 million for the fourth quarter, a 169% surge over net income of $2.9 million in the prior year.

Jos. A. Bank Clothiers Inc. expects to post net income between $48.3 million and $49.2 million for fiscal year 2007, compared to net income of $43.2 million in the prior year.

Harry & David Holdings Inc. reported net income of $65.9 million for the second quarter, an increase over net income of $61.7 million last year.

Today we meet Nancy Liddane, a regional sales rep for Lorena, TX-based Market Approach Consulting. Liddane, who works from a home office in New Jersey, brokers lists for local businesses, regional chapters of nonprofits and companies in the insurance, timeshare and travel industries.