Virtual events can replicate all aspects of a physical event—without all the hassles and costs of producing a physical event. Brent Arslaner tells you how your company can benefit from hosting a shindig online.
The Red Octane and Activision-published videogame Guitar Hero is a perfect example of how you can get an audience interested in anything if you use a clever engagement mechanism that stimulates customer involvement.
Companies are spending big bucks to get people to visit their Web sites. But for many, conversions are low, abandonment rates are high and site visitors are unsatisfied. Dave Friedman offers segmentation and content targeting tips that will bring traffic to your site.
A series of foreign language teaching DVDs from the British Broadcasting Corporation come with a free
Search engines must comply with European privacy regulations even if they aren
News Item: A new research system measures consumers
The Vietnam Post Corp. and the La Poste Group of France will jointly launch a direct mail service in the country in April. The service will be run by Smart Media, a unit of the Vietnam Post and Telecommunications Group.
J. C. Penney Co. Inc. posted net income of $430 million for the fourth quarter, a 3.6% decrease from net income of $477 million in the prior year.
HCI Direct, a direct marketer of hosiery and other products, has reached a $455,000 agreement with Pennsylvania and 14 other states over charges it violated state consumer protection laws.
Today we meet Jeanette Cassano, senior vice president of list brokerage at Belardi/Ostroy in Corte Madera, CA. Cassano works with all kinds of nonprofit organizations and LPI Media, the largest publisher in the gay and lesbian market.
