Infomercial Marketers Settle With FTC
The marketers of a purported herbal colon-cleansing program have agreed to settle Federal Trade Commission charges that they falsely claimed their program would cure cancer and other serious diseases.
The marketers of a purported herbal colon-cleansing program have agreed to settle Federal Trade Commission charges that they falsely claimed their program would cure cancer and other serious diseases.
Union Street Acquisition Corp. will acquire Razor Business Strategy Consultants LLC, a direct and interactive marketing agency and Archway Marketing Services Inc., a provider of marketing services.
R.R. Donnelley & Sons Co. will acquire Pro Line Printing Inc., a producer of inserts for $122 million.
Florida resident Chris McElroy has launched a class action lawsuit against Network Solutions LLC and the Internet Corp. for Assigned Names and Numbers (ICANN), alleging Network Solutions
Draftfcb Chicago has promoted three employees to senior vice president positions. Mary Doherty, Martin Murphy and Jennifer Rosen were named senior vice presidents, group management directors, spanning various accounts.
The Board of Directors of CelebDirect has fired Bill Thompson for "a number of reasons including nonfeasance," according to a statement from the company.
Overall advertising revenues worldwide are projected to reach $707 billion by 2012, with much of the growth coming from interactive advertising formats, according to latest forecast from the Kelsey Group market research firm.
Did Diageo's Crown Royal brand kill the International Race of Champions, or did it extend IROC's life for three more seasons? Click here to find out why NASCAR's lift of an unofficial spirits sponsorship ban left the event high and dry.
Mis-translation and product names that don't travel well can be real problems for global product managers and Web site owners. Here are some humorous and horrible translation blunders that have got marketers in hot water.
The reality of blogging is this: the more you do it, the more opportunities you have to engage in dialog. This is the epiphany that led Chris Baggott to study blogging as a measurable marketing tool, and why corporate blogging needs to become a part of your marketing strategy.