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Infomercial Marketers Settle With FTC

|  by Chief Marketer Staff

The marketers of a purported herbal colon-cleansing program have agreed to settle Federal Trade Commission charges that they falsely claimed their program would cure cancer and other serious diseases.

Union Street Buys Two Agencies

|  by Chief Marketer Staff

Union Street Acquisition Corp. will acquire Razor Business Strategy Consultants LLC, a direct and interactive marketing agency and Archway Marketing Services Inc., a provider of marketing services.

Crown Royal Kept IROC From an Earlier Grave

|  by Chief Marketer Staff

Did Diageo's Crown Royal brand kill the International Race of Champions, or did it extend IROC's life for three more seasons? Click here to find out why NASCAR's lift of an unofficial spirits sponsorship ban left the event high and dry.

How to Leverage your Corporate Blogging Strategy

|  by Chief Marketer Staff

The reality of blogging is this: the more you do it, the more opportunities you have to engage in dialog. This is the epiphany that led Chris Baggott to study blogging as a measurable marketing tool, and why corporate blogging needs to become a part of your marketing strategy.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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