Channel | Direct Marketing | Print

Oh, the joy. The U.S. Postal Service has announced a May 12 rate increase. But it's modest as postage hikes go. At deadline, the DMA's Jerry Cerasale

When I talk to my Southern friends, my voices changes. I speak slower. I tone down my New York accent. I ditch the East Coast sarcasm. When I talk to

For reasons that will soon be obvious, I'm hiding the subject of this column behind the name Susan Donym. On the evening of Jan. 2, Sue received a phone

Godes cited Lee Jeans as one company that generated terrific word of mouth for its brand. A few years ago the company connected with players on online

At the DMA's recent Catalog on the Road Day in Cambridge, MA, Jack Rosenfeld told the audience that decades ago someone asked him what direct marketers' three biggest challenges were. Simple, he said.

The U.S. Postal Service has asked the Postal Regulatory Commission to allow mailers to place repositionable notes on their market-dominant mailing packages on a permanent basis.

Yankee Candle Co. Inc. posted net income of $39 million for the fourth quarter, a decrease from $52.3 million in the prior year.

The Direct Marketing Association has named Warren Hunter, chairman and chief executive officer of DMW Worldwide, its financial services council Direct Marketer of the Year.

Today we meet Arlene Baum, vice president of data acquisition at American List Counsel Inc. Baum has a long history of helping publishers and catalogers sell religious products and is looking to expand in the fundraising arena.