Channel | Direct Marketing | Print

These days marketers certainly don't have a shortage of ways to connect with their audiences: Blogs. Podcasts. Social networks. Search. But which channel

DMers may be spending less on some things this year, but not on database systems and analytics. A new survey from Alterian shows that 67% of the companies

Most direct marketers seriously mishandle opt-outs from their e-mail files, two recent studies show.

The Branson Lakes Area Chamber of Commerce and Convention and Visitors Bureau is using a coordinated program of DRTV, radio, Web and print to invite both tourists and business travelers to hear its song.

Success magazine is hoping to see at least a 3% response from a subscription-building mailing tied to its relaunch this month.

As the old expression goes, it doesn't matter what they say as long as they spell your name right. But in word-of-mouth marketing that isn't necessarily

All industries suffer from voluntary churn — the loss of customers to some other company. But some get hit worse than others.

On winter weekends when it's too cold, rainy or snowy to play outside, I'm constantly searching for places to take my kids so they can burn off some energy.

I know just when it was that I found myself in the midst of the brand-vs.-direct argument. Well, make that battle, because opinions and tempers blow hot.

What's a direct marketer to do when the CFO insists on raising prices to boost quarterly revenue? Assault is frowned on in most workplaces. So the best