Channel | Direct Marketing | Print

Nine Years for Spamming? Supreme Injustice in Virginia

|  by Chief Marketer Staff

The Virginia Supreme Court last week upheld spammer Jeremy Jaynes’ conviction, the first felony conviction in the U.S. for spamming. The court ruled that Virginia’s anti-spam law doesn’t violate free-speech rights or unconstitutionally interfere with interstate commerce. The ruling also reaffirmed a sentence that is entirely out of proportion to the crime.

Passionistas: The New Empowered Consumers

|  by Chief Marketer Staff

The era of Web 2.0 has brought to life a culture of passionate online users—the Netflix enthusiast, the fantasy football participant, the avid Flickr fan, the bakery connoisseur, the RSS/news aficionado. They share an active spirit of participation and the desire to make their niche interests a part of the collective conversation online. They create…

Web 2.0 Damage Control

|  by Chief Marketer Staff

In a Web 2.0 world, it only takes one disgruntled Internet savvy person to sink your business. Find out how you can control the damage by self-styled activists and emotional hypochondriacs.

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Italian gunsmith Beretta’s spring catalog bears an Olympics theme, starting with the cover photo of Andrea Benelli, the 2004 Olympic gold medalist in men’s skeet shooting, who used a Beretta shotgun to capture his medal. A 6” x 9” package from Environmental Defense, a nonprofit organization dedicated to ecological protection and preservation, features a picture…

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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