Channel | Direct Marketing | Print

Is bad publicity really good publicity? It depends on how want to slice Cashtomato.com's free money event on Feb. 29 in New York.

Readers were infuriated by AT&T

The late winter catalog from jeweler Windsor Collection features a variety of spring-themed merchandise, including St. Patrick

Catalogers have long wanted relief from the fees charged by credit card issuers. But a bill introduced in Congress last week may not be the best way to get it.

For reasons that will soon be obvious, I’m hiding the subject of this column behind the name “Susan Donym”. On the evening of Jan. 2, Sue received a phone call at her home. The unidentified male caller knew a fair amount of Sue’s personal information, including her name, her address and her apartment number. And…

Today we meet Phillip M. Agee, vice president of media services at Mail Marketing Inc. Agee has worked with catalogers, magazine publishers and card packs in various equine market segments for 20 years.

Ziff Davis yesterday announced it has filed for Chapter 11 bankruptcy protection in order to pay down its debt and restructure.

The Direct Marketing Association has gone on record to oppose proposed federal legislation, which if enacted would require catalog and Internet marketers to include safety hazard warnings adjacent to descriptions of products intended for children.

Utah

For all the promise of tailored communication, marketers still have a long way to go before they take anywhere near full advantage of personalized communication, according to a new study.