Channel | Direct Marketing | Print

Direct response advertising led the top 10 advertising categories in terms of percentage gain between 2006 and 2007, according to a new study.

A jury in Seattle Monday ruled that a pornography marketer was not responsible for spam sent by some affiliates, handing the Federal Trade Commission a stunning defeat.

Comcast has countersued David Linhardt, president of e-mail marketing firm e360 Insight, and the accusations have begun to fly. The most eye-popping claim Comcast makes is that Linhardt is suing Comcast to learn how he can circumvent the cable provider

A report released Monday by the Winterberry Group warns the use of direct mail may diminish as result of rising postage costs and declining response rates, unless the medium is made more efficient.

Writing articles for online publications aimed at your specific target is a great way to reach prospects. But what's the right way to win over your audience?

Has the economy caused you to tighten your purse strings? Then it's time to consider an increase in digital marketing. Here are some budget-friendly ideas to keep ahead of the competition.

How do you build loyal, passionate, and profitable customers for the long-term? The key is in building the relationship. Find out how to become your customer's trusted advisor.

Consumer behavior is shifting. The merger and acquisition market is active. Media budgets are shifting dollars online. All this adds up to a time of rapid change for digital marketers. Here's 10 important online issues to consider this year

A skateboarding dog? Makes sense in the context of children

Berman Holdings Inc. has acquired Merchant Processing International Inc., a credit card transaction processor for online and conventional retailers.