What makes a brand a brand, besides a fancy label and packaging? One thing is an emotional aura that can transcend a product to give it a consumer relationship. Find out how to transcend your brand from an item on a shelf to a must-have product.
What do you do to make your very, very best customers feel appreciated? Considering how much they purchase, and how you spend almost nothing to bring them back again, probably not enough.
By the time you read this article, you'll have fallen victim to some marketer's April Fool's prank. There's just no escaping April 1. Find out what's worked in the past, and why some marketers have instead looked like fools.
Clothing retailer TJX and data brokers Reed Elsevier and Seisint have settled Federal Trade Commission charges that each engaged in practices that collectively failed to provide reasonable and appropriate security for sensitive consumer information.
The U.S. Postal Service has reduced prices by 1.1 cents for both commercial and nonprofit standard mail machinable (nonautomation) mixed automation area distribution center (AADC) letters.
The Idaho attorney general has banned a Florida company that allegedly offers mortgage foreclosure rescue services through direct mail from doing business in the state.
This week, Meet the Broker features Esther Brown, who recalls the good old days of the 1990s when e-mail lists typically generated response rates in the mid-teens for high-tech marketers. She believes co-branding endorsements for e-mail lists are the way to lift response.
Communicate.com Inc., doing business as Live Current Media Inc., will acquire Auctomatic, a start-up online marketing services company.
Spending on alternative media jumped 22% to $73.43 billion in 2007 and is expected to continue rising this year despite a slowing economy, according to PQ Media.
To reduce undeliverable-as-addressed (UAA) mail, the U.S. Postal Service has developed a new data table to use in conjunction with address matching software that should help mailers determine when they may be sending to vacant addresses.
