Channel | Direct Marketing | Print

Why do direct marketers have a such a tough job measuring the value of their custom magazines, newsletters and microsites? One reason is that they're

If you were a kid, which would you choose as your lunchtime attach

Postal reform works. The rate hike that takes effect May 12 is the lowest in memory: an average of 2.88%. And some mail classes are getting even less than that.

You may recall a few or marketing campaigns that received industry accolades for message consistency across channels, clever use of online technology

Beginning writers typically are advised to write about what they know. That's a lesson Chip Kidd took to heart. Kidd is best known as a graphic designer

Most marketers would be ecstatic with the $2 million-a-year savings in print costs alone that United Healthcare's custom e-mail newsletter has achieved. But the health insurance provider has more lofty goals.

If everyone was going to jump off a bridge, would you? No? Really? Then why do you have a blog? Many DMers are leaping on the social marketing bandwagon

SUGGESTION BOX I think Tom Collins' January makeover is an improvement, but could be less junky looking or simply less cluttery by moving the How We Helped

Did we ever have kinder, gentler times when direct marketing simply meant direct mail? We look back fondly at what we remember as happy days when we weren't

The Federal Trade Commission announced last month that it's revising its packaging guidelines to make them more environmentally sound. Fair enough. The