Channel | Direct Marketing | Print

Number of Religion, Auto Catalogs Increase In Last Five Years

|  by Chief Marketer Staff

The National Directory of Catalogs recorded 12,230 catalogs in its 2008 edition, up from 10,668 in its 2004 volume. The biggest category gainers included religion-focused catalogs, which increased from 205 five years ago to 329, and automotive catalogs, which jumped from 389 catalogs to 593 catalogs.

New and Improved

|  by Chief Marketer Staff

Everybody likes to freshen up with a new look in spring, and the Chicago Association of Direct Marketing is no exception. This year CADM is rebranding

Site Slighted

|  by Chief Marketer Staff

It's a new print-ad world out there. It has been for 10 years now. But too many print advertisers still don't get it. They could be running what I now

An Original or a Copy?

|  by Chief Marketer Staff

Quick is FedEx Kinko's new business loyalty program the original or a copy? It's a little of both, actually. On April 2, the Dallas-based company is relaunching

Calling Up From Down Under

|  by Chief Marketer Staff

It's no big news that the United States lags behind other countries in mobile technology adoption. Australian mobile marketing firm 5th Finger recently rolled out here intending to change that. Direct chatted with founder/vice president of marketing Steen Andersson and CEO Campbell Corfe about the challenges they're facing in getting Americans to go mobile.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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