Wal-Mart is the biggest retailer in the world, but it hasn't always been considered a paragon of online innovation. Read why Jeff Zabin feels that its June 2007 Web redesign has helped it achieve social media integration.
A date itself is not something your customers will get excited about. But the things you do to make your anniversary significant for them can generate interest, sales and customer loyalty.
Can you grow your prospect and customer files by paying people to blog about your product? Self-proclaimed Internet celebrity Reed Floren says it works, and he has proof. Read why Tim Parry says this would be a marketer's path to failure.
Marketers with an environmental stance need to step up and let their customers know about their pro-earth agenda.
This week, Loose Cannon author Richard H. Levey considers Zippy the Pinhead, single-sponsorship online content and the closing of a favorite diner. Don
InfoUSA, which has not yet filed its 10-K report for the year ended Dec. 31, received notification on April 2 from the Nasdaq stock exchange that it was in violation of the exchange
In January, the estimated number of mailings sent by credit card companies dropped another 3% from December, according to a new study from Mintel Comperemedia.
MarketTools Inc., an online market research firm, has bought CustomerSat, a provider of enterprise feedback management, for an undisclosed sum.
The TJX Cos. Inc. have reached a settlement with MasterCard International Inc. that will pay card issuers up to $24 million in connection with credit card data breach claims made against the clothing retailer.
Today we meet Jo Ann Alberts, who's embarking on the next phase of her illustrious career at Trinity Direct, where she was appointed vice president of list brokerage in March. She's been doing brokerage work since 1981.
