Channel | Direct Marketing | Print

At American Airlines, Safety is Job #257

|  by Chief Marketer Staff

The flight plans for American passengers last week were turbulent, as the airline cancelled more than 1,500 flights to inspect its fleet of MD-80s. Robert Passikoff examines that this means to consumer perception of the brand. For the story, click here.

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Blue Sky Swimwear’s new catalog pays homage to the 1950s beach blanket science fiction genre, all while showing off the company’s collection of apparel for females. The Ronald Reagan Foundation’s 6” x 9” fundraising package includes freemium address labels and stickers feature symbols of American freedom including the Statue of Liberty and bald eagle, and…

FTC Settles With Alleged Canadian Phone Scammers

|  by Chief Marketer Staff

Charles P. Farrugia, a defendant in a Federal Trade Commission lawsuit against a telemarketing scheme based in Canada, has agreed to settle Federal Trade Commission charges for his role in allegedly scamming American businesses into paying for business directories and listings they didn

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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