Channel | Direct Marketing | Print

EFoodSafety.com, Inc., a developer and marketers of whole foods and nutritional products, has launched a direct response TV campaign.

Jan Brandt has been named chairman of the board of North American Membership Group (NAMG), the world

For Comfort Dental, the way to cut its teeth on Internet marketing last summer was simple: Start a blog.

If you want people to buy more shoes, get them to walk more. That's the idea behind a new point-of-sale poster campaign launched last month by Consolidated Shoes' Palladium brand. The "Get Your Ramble On" posters, which customers can download from Palladium.com, feature maps and slogans like "See Praha like Kafka—Walk it."

E360 Insight

If there is one message American marketers should take away from last week’s court ruling against e-mail marketer e360 Insight, it’s this: Rightly or wrongly, simply being Can Spam compliant is not enough to get e-mail delivered.

Consumers generally have a high recall of green advertising messages for environmentally friendly products or services. However, consumers don

Although Detroit has spent years trying to conquer seemingly insurmountable issues, the American automotive manufacturers as a group have unfortunately failed to deliver any significant turnaround. The problem stems from Detroit's losing its American audience because the public no longer views U.S. auto manufacturers as credible.

Feeling the marketing blues? Need an analyst for your business tales of woe? Allison Cripps offers up a few symptoms and treatments for loyalty problems. Click here for a little therapy.

The old adage is true—if you don't know where you're going, how will you ever get there? Good campaigns focus on developing strong, creative and powerful messages that generate expected, desired and measurable calls to action. This week, Reid Carr discuses why the success or failure of a campaign stands on a clearly defined set…