As per my annual tradition, I offer the following column. I am presenting it again because -- just as the stories surrounding Passover and Easter are re-told every year -- so too does this one deserve a re-telling. Readers looking for Loose Cannon's usual breezy gloss on direct marketing may wish to skip this column.…
EBay Inc. posted net income of $460 million for the first quarter, a 22% increase over $377 million in the prior year.
Permission-based e-mail marketing makes consumers feel they are in control of their inboxes, according to a new survey from Merkle Inc.
CSG Systems International Inc., a direct marketing services firm, will acquire DataProse Inc., a direct mail and billing statement services company, for $39 million.
Morlex Inc., a marketer of financial newsletters and Web sites, has bought Ad Authority Inc., an online lead generation company, for more than $8 million in cash and stock.
Today we meet Cathy D'Ambrosio, a content strategy manager at Merkle Inc. who splits her time between advising clients about consumer lists and database marketing consulting.
The U.S. Court of Appeals for the Ninth Circuit has upheld a district court ruling requiring the direct marketers of
Earlier this week, prior to ad:tech, we had the chance to join another gathering of those in the industry. We traveled to San Diego to participate in Experian Americas Sales Summit, joining a panel of those much...
The direct marketing job arena will contract for the second straight quarter, according to a new DM employment survey. Continued layoffs and more hiring freezes appear to be on the horizon for direct marketers this spring, according to the latest Bernhart Associates employment survey.
Nearly one quarter of consumers said purchased items having no resemblance to their image on the Internet as their biggest online shopping frustration. A similar amount indicated the inability to speak to a customer service representative at an online store to address any purchasing questions or concerns was their top headache.
