Channel | Direct Marketing | Print

Getting ready to invest in online video? Read ideas from Benjamin Wayne on how to drive traffic and conversion, and get real results

Not that long ago, promotions and marketing opportunities such as RSS feeds, podcasting, blogging, talking avatars and widgets didn't even exist. Today, the world of marketing is constantly changing

Sounds like an easy change, doesn't it? You work as a marketer on the agency side, and land a job with a client. But the switch isn't always simple

If you want to turn hand-raisers into loyal customers, you need to understand their needs and preferences. Understanding new technology trends will help you do just that

Room for Color

The Office of the Comptroller of the Currency has reached a settlement with Wachovia Bank, N.A. directing the bank to pay about $125 million in restitution to consumers harmed by its relationships with several telemarketers and third-party payment processors.

Colorado Gov. Bill Ritter last week signed an anti-spam bill into law apparently aiming to give Internet service providers and the state

This week, Meet the Broker features David Hare, a former card pack advertising sales rep who started his own list brokerage firm. Read more on his advice concerning co-registration data

Judging by the recent run up in the stock market and the better than expected earnings reports from previously battered tech stalwarts Apple, Amazon, Google, and Yahoo, you might start to think the worst has...

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