Channel | Direct Marketing | Print

For Comfort Dental, the way to cut its teeth on Internet marketing last summer was simple: Start a blog. People are searching for things in a way they

Is there anything e-mail related that spammers can't ruin? First they killed graphics; Internet service providers block them. Now they've apparently wrecked

In business-to-business marketing, the products sold and the buying process are typically complex, requiring not one but a series of touches. DMers grapple

If you want people to buy more shoes, get them to walk more. That's the idea behind a new point-of-sale poster campaign launched last month by Consolidated

Four years before he became infamous as Client No. 9, disgraced former New York Gov. Eliot Spitzer's utter lack of integrity was on full display during

When I showed this Kyocera ad to another person, the reaction I got was Looks fine to me. And indeed it is moderately acceptable by the standard of yesterday's

If you're a cataloger there's nowhere to run and nowhere to hide. Paper costs are up. Postal rate hikes come one after another. Fuel costs are through

Today we meet Lori Badman, executive vice president at Boutique List Services Inc., where she handles list brokerage for publishers and other clients

JCJ Communications, Stafford, VA, a boutique marketing firm, has created Go Green Messaging, a division that will provide ecologically friendly marketing and consulting services. The company itself will use paper-free messaging.