Channel | Direct Marketing | Print

The Recreational Boating and Fishing Foundation's first direct mail campaign is aimed at persuading former fishing-license holders to renew. In March

NEW LISTS TheInsideInvestor.com Some 200,000 postal addresses and 100,000 e-mail addresses were gathered from an online form at TheInsideInvestor.com.

Many factors come into play during a mailing piece's development: specifications, pricing and timeliness, to name just a few. But unfortunately, one of

March was a busy month for Starbucks. It introduced a new blend, Pike Place Roast, as well as French press and espresso machines to turn out higher-quality

MISDIRECTED DIRECT MAIL Richard H. Levey's February Loose Cannon column brings to mind an ongoing issue I have with the direct mail I've received. While

Stop, look and listen is good advice when arriving at a railroad crossing. It's also sound thinking when trying to build a relationship with an underserved

Remember the '80s? Consumers in Delaware are getting a rude reminder thanks to the number 867-5309 popping up on their caller-ID displays when telemarketers

Nearly half of the respondents to a survey from InfoUSAPoll.com think Republican John McCain would be the most small-business-friendly president out of

You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you'll have to go to Hong

Many years ago my husband and I were waiting in line for the Snow White's Scary Adventures ride at Disney World in Orlando, FL. To pass the time we tried