Channel | Direct Marketing | Print

Caswell-Massey

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Amazon.com on Friday filed a lawsuit against New York State in an effort to overturn a recently enacted law requiring online merchants to collect state sales taxes.

A federal court has fined a group of Canadian individuals and firms nearly $5 million for their roles in a fraudulent cross-border telemarketing operation, according to the Federal Trade Commission.

With apologies to Shakespeare, What's in a wordor a phrase? If you're in business-to-business marketing or telesales, your success or failure often is

How much spam did you get today? That very question is in itself such a clich it's spam in print. We're assaulted on one side by nonsensical or insulting

It must be nice to be a brand marketer. Brand marketers have all the fun of creating advertising without assuming any of the responsibility for generating

This is not a happy time for catalog marketers. Yes, they got a break on postal rates (as if any rate hike can be called a break). But paper prices are

Recently I received yet another stream of e-mails and phone calls seeking to add value to my relationship with the seller. It quickly became apparent