Sure, social network traffic is booming and users are creating more and more content every day. But the hype is outpacing the value proposition for many marketers. See why Dave Friedman thinks rewarding users might be the solution
Sales declines during a recession will certainly result in budget cuts, and marketing sometimes must bear more than its fair share. Find out how to retain your high-value customers and keep them spending at their current level
Is Wal-Mart about to become the Mecca for the fashion-conscious? Read why Wal-Mart may be catching up with discount rival Target and indeed be finally getting the mix of product and celebrity brand right
Goodwill messaging — putting the customer's needs first — actually help marketers differentiate their brand and achieve their objectives
Abercrombie & Fitch Co. posted net income of $62.1 million for the first quarter, a 3% increase over $60.1 million in the prior year.
A U.S. bankruptcy judge has granted permission for the sale of Sharper Image assets at an auction in New York on May 28.
Urban Outfitters Inc. reported net income of $42.6 million for the first quarter, an increase over $29.4 million last year.
Today we meet Scott Caufield, an account executive at AllMedia Inc. in Plano, TX. Caufield is enthusiastic about the shift he sees in brokerage from postal to e-mail lists
Listening to music is a social experience, so acquiring it should be as well. AmieStreet.com is using a unique pricing model to get users involved in shaping their relationship with the site. Learn how the site is connecting with audiophiles
Aegis Group plc, the British marketing communications firm, has acquired rmsarcar.com, a German search engine marketing firm for an undisclosed sum.
