Channel | Direct Marketing | Print

Determining how much impact advertising and multimedia actually has on revenue growth can be challenging. What questions should you ask before creating a successful multimedia campaign?

Sometimes, a public relations rep can do more harm than good for a company. Read why Kraig Smith says you need to monitor your PR teams actions and reactions

E-mail has become the top medium for direct marketers, judging by Direct

This week we meet Andrea Timmerman, who oversees catalog brokerage accounts for ParadyszMatera in Minneapolis

Marketing services provider Alterian generated roughly $7.9 million in pretax profit during the financial year ended March 31, approximately twice what it earned a year earlier. These results did not include any contribution from Mediasurface, the Web content provider Alterian announced its intention to purchase on May 16.

Fair trade clothing marketer Fair Indigo is taking an agnostic approach to multichannel marketing. In a keynote address at ACCM on Tuesday, Bill Bass, CEO, noted that when the company launched in fall 2006 he considered it crucial to debut the catalog, Web site and a retail store at the same time, to avoid one…

UMarketing, a multi-channel marketing services provider, has acquired tenthirty, an advertising agency based in Chicago. The purchase amount was under $1 million

The U.S. Postal Service has named Sam Pulcrano, a 33-year agency veteran, as its first vice president of sustainability.

The summer 2008 catalog Silhouettes, the plus-size apparel line from Hanover Direct, arrives in a slim-jim format, as opposed to its standard book size. The 60-page mailing offers a 20% discount on offers, as well as a deferred payment plan for all credit card offers

Had enough of Barack, Hillary and John yet? No, of course not